Real Results from Real Brands
See how brands use OuterSignal's customer intelligence to drive results that generic marketing can't.
Mizzen+Main: Highest ROAS Ever with Executive Targeting
20x+
ROAS
Highest-performing campaign in company history
+$50
AOV Lift
Above typical baseline
#1
Meta Ads
Top-performing audience over BFCM
100K+
Researched
Historical customers researched overnight
Mizzen+Main, the performance menswear brand, needed a way to reach high-value executive buyers who had purchased in the past but weren't responding to broad-based campaigns. Traditional segmentation fell short — they needed richer signals about who their best customers really were.
Using OuterSignal, they researched over 100,000 historical customer records overnight, uncovering detailed professional and lifestyle attributes. They built a "C-Suite Executive" audience and activated it on Meta Ads — resulting in their highest-performing campaign in company history, with over 20x ROAS and a $50 AOV lift over baseline.
“We love OuterSignal. It was our top target audience on Meta over BFCM. The ROAS is insane.”
— Natalie Shaddick, VP of Ecommerce, Mizzen+Main
Gratsi: Persona-Based Email Personalization
Gratsi, the direct-to-consumer Italian wine brand, ran a controlled A/B test to measure the impact of OuterSignal's persona intelligence on email marketing performance. A single campaign was split between a generic control and persona-matched creative variants — same timing, same audience size, different messaging.
+47.2%
Revenue Lift
+54.1%
Click Rate Lift
+56.1%
Subscription Conversion
+41.7%
Order Lift
Key Takeaway
In this campaign, subject lines were kept the same but each persona group received a specific email. Open rates were virtually identical between control and personalized variants (+0.2%), proving that the audiences were consistent. As such, the lift came entirely from higher click-through and conversion, not from deliverability or subject line differences. When your customers see themselves in the message, they act.
Full Results Comparison
| Metric | Control | Personalized | Diff |
|---|---|---|---|
| Revenue | $XX,XXX | $XX,XXX | +47.2% |
| Conversion Rate | 0.12% | 0.17% | +41.7% |
| Click Rate | 0.37% | 0.57% | +54.1% |
| Open Rate | 54.92% | 55.02% | +0.2% |
| New Subscriptions | 0.164% | 0.256% | +56.1% |
Persona Profiles
Click a persona to view the full profile generated by OuterSignal.
Email Creative Variants
The control and four persona-targeted email variants used in the A/B test.
“It's Always a Good Time for Gratsi”
“You've Earned the Right to Slow Down”
“Finally, a Little Time for Yourself”
“Wine This Good Deserves Good Company”
“Zero Sugar. Zero Guilt. Zero Hangovers.”
How Magic Mind earned a $0 Kim Kardashian Instagram story.
After using OuterSignal for one week, Magic Mind discovered Kim Kardashian was already a customer. VIP detection revealed she'd been buying the product organically for nearly two years, with no partnership in place.
With that knowledge, the Magic Mind team sent a thoughtful care package. She then posted the product to her Instagram story, reaching an audience of hundreds of millions. Sponsored posts from Kim Kardashian's account typically cost in the millions of dollars. Magic Mind earned it organically, by recognizing the human behind an order.
Every serious e-commerce brand has VIPs like this hidden in their order data. OuterSignal finds them in week one.
$0
Estimated Media Cost
Cost of the Kim K Insta story (vs. $M+ sponsored-post rate).
~2 yrs
Silent Customer
How long she'd been a silent customer before discovery.
Week 1
Time to Discovery
Time to discovery after installing OuterSignal.
Kim Kardashian's Instagram story featuring Magic Mind.
“Every serious e-commerce brand has VIPs like this hidden in their order data.”
— Noah Friedman, Founder, OuterSignal
Jolie's Top-selling Meta Audience?
Built on OuterSignal.
Jolie, the beauty wellness company, wanted to know if a custom lookalike built from OuterSignal customer intelligence could outperform their existing Meta Ads audiences. Over three months, they tested it head-to-head against their full set of broad, interest, and lookalike audiences. The OuterSignal audience led the set on sales, efficiency, and conversion rate.
+412%
Sales Lift
More sales than the average of Jolie’s other Meta audiences over the 3-month test.
+379%
Spend Lift
Jolie kept pouring more budget in because it kept working.
32%
Lower CPA
Cheaper cost per acquisition than the average peer audience, even as spend scaled.
+90%
Conversion Lift
February conversion rate lift over the rest of the set. The trend kept accelerating into March.
Core Takeaway
Compared to the average of Jolie's other Meta audiences, OuterSignal drove 379% more spend, 412% more sales, and a 32% lower CPA. Scaling campaigns usually means giving up efficiency. Here, Jolie got both.
Monthly Performance Breakdown
Each month, the OuterSignal audience won on a different metric. Per-month deltas vs. the rest of the set — distinct from the 3-month aggregates above.
| Month | Result | What it proves |
|---|---|---|
| Jan | +184% sales | Opened as the top-spending and top-selling audience in the account. |
| Feb | +90% conversion | Scaled hardest and posted the highest conversion rate in the set. |
| Mar | 62% lower CPA | Less spend than Jolie’s other audiences. Still sold more. Still converted better. |
Source: internal January to March 2026 prospecting reporting. Confidential raw values intentionally excluded. All figures shown are relative deltas or position in set.
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