Our Mission

Every brand should know who’s actually buying.

In e-commerce, the customer relationship has been hollowed out by ad networks, marketplaces, and middlemen. We’re rebuilding it.

Powering hundreds of the fastest growing brands:

Our Story

Built by the operators who hit this wall first.

Most brands process millions of orders a year without ever knowing who’s actually buying. The oldest tradition in commerce — knowing your customer — has been quietly engineered out.

We built OuterSignal to rebuild that relationship.

Our founders saw this firsthand from inside the brands they built and invested in. OuterSignal started as an internal tool to close the gap. It now powers HexClad, Jones Road, Jolie, and hundreds of leading brands.

Our Team

Veteran operators amplified by world-class technologists.

Leadership

Zach Zelner

CEO & Co-founder

Built and sold five companies before OuterSignal, including PupSocks (zero to $8M in a month) and ThreadStudio (Disney, Target, CVS). Started his first at 17 with $124.

Noah Friedman

Co-founder

Has spent a decade pattern-matching consumer brands as an investor and operator. Today he runs Top Shelf Ventures and convenes 2,000 founders through Uncharted.