CEO & Co-founder
Built and sold five companies before OuterSignal, including PupSocks (zero to $8M in a month) and ThreadStudio (Disney, Target, CVS). Started his first at 17 with $124.
Our Mission
Every brand should know who’s actually buying.
In e-commerce, the customer relationship has been hollowed out by ad networks, marketplaces, and middlemen. We’re rebuilding it.
Powering hundreds of the fastest growing brands:
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Our Story
Built by the operators who hit this wall first.
Most brands process millions of orders a year without ever knowing who’s actually buying. The oldest tradition in commerce — knowing your customer — has been quietly engineered out.
We built OuterSignal to rebuild that relationship.
Our founders saw this firsthand from inside the brands they built and invested in. OuterSignal started as an internal tool to close the gap. It now powers HexClad, Jones Road, Jolie, and hundreds of leading brands.
Our Team
Veteran operators amplified by world-class technologists.
Leadership
Co-founder
Has spent a decade pattern-matching consumer brands as an investor and operator. Today he runs Top Shelf Ventures and convenes 2,000 founders through Uncharted.
VP of Customer Experience
Ran 45+ Shopify storefronts as Storefronts Lead at OpenStore. Spent a decade in DTC operations before OuterSignal.
VP of Operations
Led product and e-commerce at Vivrelle as their first tech hire. Built product earlier at Box and Glassdoor.
VP of GTM Operations
Spent the last decade in e-commerce SaaS, building and scaling GTM operations at ShipBob, Popular Pays, Postscript, and Wyllo.
Head of Customer Experience
One of Postscript’s first ten hires as it grew to nine figures in revenue. Built and scaled two service lines from scratch and led the transition to AI-driven service.
Team
Founding Engineer
Founding Engineer
Engineering
Engineering
Engineering
Engineering
Media Engineering
Engineering
Sales
Sales
Sales
Sales
Sales
Customer Experience
Customer Experience
Executive Assistant to the Co-founders
Educated at
Previously at
OpenStore
