The gym guy, the new mom, and the grandfather all get the same discount code, the same "items you might like," the same email with their first name dropped into the subject line.
That is how most consumer brands still market today. To them, a customer is a row: order #4402, an email address, a discount code. Everything else about the person on the other side of the purchase is a guess.
Today OuterSignal is announcing a $22 million Series A so brands can finally know who's behind every order. The round was co-led by Long Journey Ventures and Abstract Ventures, with participation from BAM Ventures, Top Shelf Ventures, SuperAngel.Fund, AME Cloud Ventures, OpenSky and Family Fund, plus dozens of angels and executives from our own customer base.
Market to humans, not orders.
OuterSignal connects to your CRM or commerce platform and shows you the full profile behind every customer. Beyond name and purchase history, you see age, occupation, education, interests, family, hobbies, and social presence.
Everybody is Somebody.
Mia Torres, beyond the order
- OuterSignal persona
- Wellness Trendsetter
- Age
- 31
- Occupation
- Content creator
- Social media
- 12.4M on Instagram
- Education
- B.A., University of Texas
- Interests
- Pilatesclean beauty
- Family
- Married, one toddler
- Hobbies
- Ceramics, trail running
- Influencer teams
- See which celebrities, athletes, and VIPs have bought from you, and get alerted when a new one does.
- Lifecycle marketers
- Build audiences on any persona or behavior, so college students, grandfathers, and busy executives each get their own flows and campaigns.
- Acquisition teams
- Push segments to your media buying platforms and run ads written for doctors, waiters, gamers, or hikers.
- Product and merchandising
- See the demographics, psychographics, and behavior behind every SKU and category you manage.
Launched in January 2026. Thousands of brands since.
Brands on OuterSignal are seeing measurable lift across retention, acquisition, conversion, and influencer marketing.
20x ROAS on direct mail. We told them which execs were already buying.
Same list. Four persona emails. +47% over the control.
Week one, we found Kim Kardashian in their order data. They sent a box. She posted.
Every Meta audience Jolie had. Ours outperformed all of them.
A buyer at the largest retailer in the world placed an order on our site using her personal email. OuterSignal identified and flagged it and we got a meeting.
OuterSignal has fundamentally changed the way we understand, identify, and engage with our customers. They’ve unlocked a level of ongoing personalization and customer intelligence we simply couldn’t have achieved on our own.
OuterSignal helps us better understand our customers and what brings them to Everyday Dose… That understanding helps us create a more thoughtful, personal experience that reflects their everyday needs.
OuterSignal gave us a clear, data-backed answer to the most important question a brand can ask: who is actually buying from us? It turned years of order data into a few customer types our whole team can rally around, from product to marketing to retention.
What the funding is for
Most of it goes into the team. We're hiring in New York and remote across the US:
- Customer Experience
- Customer Success ManagerSenior Customer Success Manager
- Marketing
- Head of Marketing
- Sales
- Head of Partnerships
The direction is what we call agentic personalization: marketing that treats each customer as a specific person, run by software that knows who that person is, without a team hand-building every segment.
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