For Decile customers

Welcome to OuterSignal.

OuterSignal is a customer intelligence and personalization platform, and the official transition partner for Decile customers.

Book a transition call today to receive:

Free persona transfer
White-glove onboarding and support

Book Your Transition Call

5.0★ on the Shopify App Store

Illustrative demo data. Personas are generated per brand.

Book your transition call

Pick a time with our team. We'll handle your onboarding and transition from Decile.

5.0★on the Shopify App Store

“It was our top target audience on Meta over BFCM. The ROAS is insane.”

Natalie Shaddick — VP Ecommerce, Mizzen+Main

Powering thousands of the best brands in the world

How it works

From orders to personas, in three steps.

Install and meet your customers.
Install the Shopify app or connect through our API. Set up in two minutes and instantly see a full profile on every customer.
orders_export.csvDemo data
OrderCustomerPersonaTotal
Meet your personas.
Plain-English personas built from every customer, with deep analytics on each: demographics, key interests, product preferences, share of customers, share of revenue, lifetime value and more.
Personas229,486 customers researched
1.04x revenue
Wellness Enthusiast
Ages 28–58 · Pilates, clean eating, early mornings
70,011customers
Customers30.5%
Revenue31.8%
AOV
$152
LTV
$420
Repeat
63%
0.89x revenue
Ambitious Professional
Ages 30–45 · Fast careers, frequent travel, 6 a.m. gyms
100,059customers
Customers43.6%
Revenue38.9%
AOV
$97
LTV
$279
Repeat
68%
1.47x revenue
Executive Optimizer
Ages 55–80 · $1M+ homes, golf, premium everything
38,410customers
Customers16.7%
Revenue24.6%
AOV
$214
LTV
$611
Repeat
71%
0.51x revenue
College Student
Ages 18–23 · Campus life, tight budgets, TikTok
21,006customers
Customers9.2%
Revenue4.7%
AOV
$48
LTV
$96
Repeat
34%
Segment and message each one.
Push any persona to Meta, Klaviyo or any platform in one click. Each group gets its own message instead of one blast to everyone.

Demo data. Names, orders and profiles are made up; personas are generated per brand.

Results

What brands do with their personas.

+47.2%

Revenue lift

Same list. Four persona emails. +47% over the control.

KlaviyoPersonas

Read case study

+412%

Sales vs. average audience

Every Meta audience Jolie had. Ours outperformed all of them.

Meta AdsLookalikes

Read case study

20x+

ROAS on direct mail

20x ROAS on direct mail. We told them which execs were already buying.

Direct MailPostPilot

Read case study

A buyer at the largest retailer in the world placed an order on our site using her personal email. OuterSignal identified and flagged it and we got a meeting.

Dan McCormick

Founder, Create

OuterSignal gave us something we couldn't find anywhere else — precise, actionable clarity about who our customers really are.

Brian Keller

Founder, Rorra

We thought we knew who our customer was, but OuterSignal showed us a much fuller picture of the real people buying from us.

Cody Plofker

CEO, Jones Road Beauty

OuterSignal has fundamentally changed the way we understand, identify, and engage with our customers. They’ve unlocked a level of ongoing personalization and customer intelligence we simply couldn’t have achieved on our own.

Natalie Shaddick

SVP of Marketing, Mizzen+Main

OuterSignal helps us better understand our customers and what brings them to Everyday Dose… That understanding helps us create a more thoughtful, personal experience that reflects their everyday needs.

Kyle Thibaut

CEO, Everyday Dose

Loved by the leaders

William Hicks@w_c_hicks

We got a Kim K insta story thanks to @getoutersignal

Alexa Kilroy@AlexaKilroy

I think I just found one of the most powerful ecom tools to hit the market in years. …The time to value with this type of tool is unparalleled, IMO.

Ashwinn@Shwinnabego

outersignal is the only shopify saas i am happy i pay for

Nik Sharma@mrsharma

for another brand of mine, we found A-list celeb managers purchasing and will now use it to light up a wild campaign

Connor Rolain@connorrolain

lol @getoutersignal is so wild. …so far have found these folks buying organically from us: – a massive HGTV reality star – an international olympic athlete – charle’s barkely’s wife so powerful.

Eli Weiss@eliweisss

@getoutersignal might be the wildest platform I’ve seen in ecom. …The depth of the data is kind of insane??

Sahil Bloom@SahilBloom

This humble writer is also a huge fan of Hexclad (and Outersignal).

Dana Peters@DanaPeters0321

If you’re an ecom brand not using outersignal, start. You will have robust customer profiles for every single customer.

Olivia AbramsCo-Founder & CEO, TiCK MiTT

Consider this my love letter to OuterSignal. I tell every founder I know about it because it has genuinely changed the way I run our business.

Troy Osinoff@yo

been recommending it to all my clients it’s a massive unlock

Adam Wilbanks@Adam_Wilbanks

By far the most impressive software I’ve used for Shopify. …We found a ton of huge influential people that we’re now sending packages to.

Sarah Carusona@sarah_carusona

I’m not usually a fan of SAAS tools for DTC as they are usually over-priced and they under-deliver value. Outersignal is the real deal.

Josh Durham@JoshJDurham

i just found out about outer signal yesterday, it’s INSANE

Nick Shackelford@iamshackelford

This gave wild insight into a few investors we found. We started building specific cohorts off it too.

Kyle BergmanInventor of Swoveralls

Sometimes I feel compelled to share a tool that feels like magic… you need to watch this so you’re aware of what jedi-level VIP detection can look like.

Dylan Ander@DylanAnder

It’s a legendary software

Oren John@orenmeetsworld

excellent tool

Click below to meet your personas.

Book Your Transition Call

Book your transition call

Book Your Transition Call

From orders to personas, in three steps.

Install and meet your customers.

Meet your personas.

Wellness Enthusiast

Ambitious Professional

Executive Optimizer

College Student

Segment and message each one.

What brands do with their personas.

Loved by the leaders

Click below to meet your personas.